Description:
Create, execute and own the online acquisition strategy!
We're after Awesome people!
Inquisitive, intelligent, ambitious people, quick and energetic.
You aren’t afraid to challenge the status quo.
Only those with an insatiable appetite for work need apply.
What is in it for you?
- 4 Day Work Week*
- Salary range of $70,000 - $125,000 per year** + Super + Bonus Opportunities
- Opportunity to Work From Home anywhere within Australia!
- Enjoy great team benefits, rewards - that's an Expr3ss! promise
- Join a company with customer advocates that say they "LOVE US"
- Work with Top 500, BRW Fastest 100 companies, SME and Iconic Family Business client and reference base
- Be part of an exciting expansion phase
- Home office set up, laptop + smartphone provided to ensure your success
Be a key part of the Expr3ss! journey!
Help bring our brand vision and global ambitions to life!
Winner of HRD’s 5-Star Employer of Choice 2024 Award!
The Digital and Social Media Marketer will play a vital role in the Expr3ss! growth story. As you'd expect, HR Tech is a huge market with BIG opportunities here in Australia as well as around the globe.
Having advanced knowledge and experience in the use and understanding of tools and technologies essential for performance analysis, forecasting and conversion optimisation, will be beneficial.
This role is newly-created and, whilst Expr3ss! does a significant amount of its business in Australia, this Digital and Social Media Marketer role will scope out, engage and develop new business opportunities through online marketing channels in other regions too.
You'll be expected to:
- Identify the most productive digital/social channels via a test and learn approach
- Work with the various offline teams – customer success, marketing, design, programming and sales in order to meet the targets across the business
- Create, execute and own the online acquisition strategy
- Source and on-board agencies, where required, to execute the strategy
- Own planning and delivery of on-target, acquisition-led digital marketing channel performance
- Optimise all digital response channel performance (PPC, display, social, SEO, channel partners, email marketing, eDMs, post-event follow ups)
- Administer the use of AI, data and analytics to identify and create opportunity for digital optimisation
- Input into tools and technologies required to improve conversion performance
- Ensure integration with the brand strategy and collaborate on new initiatives and leverage existing initiatives
- Stay abreast of future digital marketing trends, business models and media consumption to enable commercial advantage
The Successful Applicant
The digital landscape in HR Tech is different and constantly evolving. Therefore, it is imperative the Digital and Social Media Marketer has a demonstrable track record of delivering in the HR Tech environment. You’ll know your B2B from your B2C and will understand why the two are equally important. More importantly, you'll understand how to harness the opportunities for B2B to suit more digitally engaged prospects as well as an existing customer base provides - because while business is the customer, their users of the HR Tech are so too.
Whilst your expertise in the use of digital marketing to acquire B2B customers will be irrefutable, just as important is a flexible mind-set that is constantly learning, creating and allows you to follow through to turn a strategy into a tangible omnipresence for Expr3ss!
You'll need to have the following:
- Be a good story teller
- Have effective collaboration, communication and influencing skills
- The ability to write engaging copy and campaigns
- Be all over Hubspot to drive insights for all internal stakeholders
- Have the mind set of a data scientist/analyst to drive effective marketing ROI
- Know how to target audiences using outbound prospecting platforms
- Can work the different digital marketing channels, including Review Sites and LinkedIn
- Be able to execute and deliver campaigns across PPC, SEO, email, newsletters and social media wisely and paid channels without breaking the bank
- Know the impact of key marketing metrics for SaaS business - LTV, CAC, Max CAC, CAC Payback, ARPC
- Previous success in a fast paced, ever-changing, often pressurised environment
- Performance and scientific data driven results approach to marketing
About Expr3ss! Predictive Hiring Technology:
Since 2005 Expr3ss! has provided simple, easy to use predictive hiring technology for businesses of all sizes.
Expr3ss! Predictive Hiring Technology helps customers take back control of their own recruitment. It quickly pinpoints the applicants that have the right "can do" , "will do" and "fit to" qualities in minutes! And our customers love us for it ... and tell us so!
We don't do ordinary!
"And Expr3ss! doesn't do boring either... a great place to relish your work every day and an opportunity to work side-by-side with entrepreneur-founders"
What's on Offer
A lot of what Expr3ss! does is so very different to others in the HR Tech space - there's an inherent willingness to innovate and to innovate you need to try. We think that's a wonderful environment for a Digital and Social Media Marketer to operate within.
Expr3ss! matters to so many! Businesses waste billions on recruiting the wrong type of people by trusting a CV, made even more unreliable now that ChatGPT is writing them!
Our vision – cut recruitment friction, wastage and mistakes of bad hires – while at the same time helping people find jobs they’ll love and flourish in fast! We strive to do this well. We've got some huge aspirations and the Digital and Social Media Marketer will be at the core of helping us realise them.
We appreciate that it is impossible to ascertain a person's awesomeness from a CV. Simply complete the Expr3ss! application process and we'll be in touch. Expr3ss! is an organisation that understands the importance of people and quality within its business. If you are feeling stuck in an agency or stifled in a department where your work isn't recognised...
APPLY NOW!
*After probation completed
**Depending on experience