Description:
Salary Package: 180,000 + super
Role Highlights:
Career-defining opportunity to join a reputable Australian brand as part of the senior leadership team. Reporting directly to the CMO, you will help build the online strategy and future direction of the online sales channel. This high-impact role offers the ability to influence critical business decisions.
Role Overview
The Senior Marketing Manager is tasked with developing and implementing comprehensive marketing strategies for the business, ensuring alignment with overall customer experience goals. This role includes overseeing operational aspects of the ecommerce channel and digital marketing efforts to maximize website traffic, sales, profit conversion, and CLTV. Leading a team with evolving skills, you will adopt a hands-on approach to support their growth and success.
Collaboration with cross-functional teams, such as merchandising and planning, will be essential to drive revenue growth and enhance the brand's online presence.
Responsibilities:
- Lead targeted marketing strategies and customer segmentation initiatives to broaden customer demographic reach and drive customer acquisition efforts.
- Enhance customer experience by implementing personalised marketing campaigns and optimising touchpoints throughout the customer journey.
- Drive growth in eCommerce and digital sales, collaborating on strategic opportunities.
- Lead strategic initiatives to encourage innovation and forward-thinking.
- Ensure implementation and execution of the strategic plan with detailed action plans.
- Streamline marketing operations, balancing strategic projects with BAU activities.
- Strengthen relationships with key stakeholders and peers to drive collaboration.
- Strategically lead and participate in goal planning sessions, contributing to business growth.
- Analyse market trends daily.
- Provide strong leadership to guide the team through challenges and coach them to achieve performance targets.
- Implement innovative marketing strategies aligned with business objectives.
- Leverage expertise in eCommerce and digital media for commercial success.
- Influence critical business decisions and shape the future of the marketing department.
- Campaign management including planning and implementation.
- Manage media agencies and suppliers.
- Evidence based customer-centric decision making
Candidate Profile
- 3-5 years leading a marketing team, preferably retail or direct to consumer environment with an omnichannel approach.
- Demonstrated success in developing digital platforms for sales growth and customer acquisition.
- Expertise in eCommerce strategy development and management.
- Proficiency in SEM, SEO, email marketing, CRM, social media, and influencer management.
- Strong understanding of digital advertising and ROI optimisation.
- Exceptional leadership and team management skills.
- Strategic thinker with a focus on achieving business objectives.
- Innovative problem solver with a commitment to excellence and continuous improvement.
Company, Culture & Benefits
This fast-paced large Retail business features well-known brands in the Australian marketplace, providing exceptional opportunities for career advancement for the right candidate. Joining this team means embracing a culture of innovation and growth, where collaboration and professional development are highly valued.
- Grow your career - broaden your business acumen in a key leadership role.
- Be rewarded - 180,000 + super + on-site parking.
- Share a passion - be part of a business that is passionate about what they do.
Apply
If this sounds like you, please send your resume by clicking the "apply" link below. The reference number for this role is CM44494. All applicants that meet the above criteria will receive an email / phone call.