Description:
Are you an experience Trade Marketing Manager looking for your next adventure? This is the role for you!
Job Title: Trade Marketing ManagerAbout The Client: Outdoor gear ready to be taken on your next adventure!
Role Overview: As the Trade Marketing Manager you will play a critical role in driving customer engagement, and sales growth through retail partners' ecosystem in ANZ. You will navigate both online and offline retail strategies, understand and influence customer journey, and be driven to push for innovative strategies that will elevate the company retail presence to new heights.
Key Responsibilities:
- Lead the strategic direction and execution of Trade Marketing to drive traffic, sales, and brand loyalty through the retail partners' channel ecosystem.
- Act as a brand custodian with some of the biggest retail partners in ANZ.
- Collaborate with the sales team and key retailers to develop retail marketing annual plans and support retail stores using co-op in the implementation of initiatives.
- Develop a 12 month promotional calendar to support key accounts and independent retailers.
- Set and own the retail environment vision and guidelines to bring key initiatives to life that enhance consumer interaction with the brand: in-store promotions, merchandising best practices, shop-in-shop experiences.
- Be accountable for the entire development-to-implement process, from budgeting and planning to briefings, weekly work-in-progress (WIP) meetings, design, production, distribution and performance management.
- Develop and execute the catalogue for the global market.
- Coordinate packaging projects in collaboration with product managers, ensuring proper project management execution and distribution.
- Develop the brand trade show corporate presence that is aligned with the brand vision and retail objectives.
- Analyse market trends, consumer behaviour, and competitive landscape to optimise consumer shopping experience and identify growth opportunities.
- Experience in a similar marketing role and industry, with strong retail-focused background.
- Automotive (or related) industry as well as brand background are highly regarded.
- Bachelor's degree in marketing, business, or communication.
- Strong experience in shopper marketing, including the creation of catalogues, point-of-sale materials, and in-store experiences, as well as planograms.
- Exceptional project management abilities with proven ability to work under tight deadlines and manage multiple stakeholders.
- Ability to build and effectively manage a budget.
8 Apr 2024;
from:
uworkin.com