Smb & Channel Marketing Manager

Description:

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Role

· Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community

· Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners

· Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders

· Attend and participate in all MBR and provide marketing input and advice

· Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.

· Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.

· Plan and execute key events for SMB customers and business partners

· Lead all strategic projects roll out in ANZ including Think WW campaign

· Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

Experience:

· 12+ years of experience in SMB and channel marketing in the IT industry

· Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry

· Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.

· In-depth knowledge and experience in latest marketing trends (at least 5 years)

· 8+ years in digital and online marketing

· MS/Intel marketing development fund experience

· Work experience in PC/IT industry (channel structure, etc.)

· Work experience in international companies

· Existing Marketing Leader experienced in Commercial Marketing (B2B).

· Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies

Skills, Competency:

· Self-Starter/Entrepreneurial

· Basic knowledge and genuine interest on PC+ products

· Business level English skills

· MS Excel and PowerPoint

· High-level logical thinking, critical thinking

· Practical, flexible and result oriented mindset (no silo, no bureaucracy)

· Personal network with Marketing experts in IT industry

Additional Locations : * Australia - New South Wales - Sydney * Australia - New South Wales - SYDNEY * Australia * Australia - New South Wales * Australia - New South Wales - Sydney , * Australia - New South Wales - SYDNEY Go back Apply

If you require an accommodation to complete this application, please contact ability@lenovo.com