Description:
Avant Practice Solutions is part of the Avant Mutual Group. As Australia’s largest doctor-owned mutual, we see the ever-increasing complexities our members face in running a successful practice every day.
In response to these growing demands, we have developed an extensive suite of tailored products and services that all work together to make running a practice easier, safer and more efficient. We believe that by supporting our members and their practices in this way, they can focus more on what they do best – delivering excellence in healthcare.
About the role:
This role will be responsible for supporting the execution of marketing strategy to develop brand awareness, drive leads and revenue for Avant Practice Solutions business.
The focus of the role is the creation, execution and review of marketing campaigns for Avant Practice Solutions – New Ventures in line with business strategy. This is a hands on role and will be responsible for supporting the development of key messages, copywriting for a wide range of content formats, creation of sales support materials and execution of the agreed multi channel marketing plan.
Adopting a data driven approach to all activity, the role will contribute to building awareness and sales pipeline through lead generation and content syndication.
The role reports directly into the Senior Marketing Manager and is supported by the New Ventures shared services marketing team to enable campaign execution across channels.
Key accountability for the role includes:
- Creation of end-to-end marketing campaigns
- Develop and manage content calendar and strategy
- Analyse campaign performance Content curation such as eDMS, eBooks, articles, social
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To be successful you will have:
- 3-5 years experience in a similar Marketing Specialist role
- Experience within B2B environments
- Proven track record of developing and executing successful multi channel campaigns
- Copywriting short and long form B2B content including emails, landing pages and SEM campaigns, eBooks and case studies
- Must be comfortable creating briefs and writing short form copy for activity through the funnel
- Hands on experience with google analytics to an intermediate level
Avant, our people are the centre of everything we do for our members. We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.
or further information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 40 4856.