Crm Manager - Engagement Campaigns

Description:

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

Your role is pivotal to delivering & scaling world-class engagement of B2B and consumer OFX clients globally through marketing and service campaigns that drive increased active clients, revenue and loyalty.

As the CRM Manager - Engagement Campaigns, you are accountable for all aspects of OFX’s marketing and service client engagement campaigns, built and executed in the Salesforce Marketing Cloud platform to maximise reach, performance & ROI. Working with regional marketing and commercial teams you will understand the customer, the value proposition and the market to design & implement campaigns to drive incremental client engagement and revenue. You will lead a team of Email Specialists to deliver an engagement roadmap prioritised against client and business goals.

Your passion for high quality high performing client engagement campaigns in a fast-paced environment combined with an interest in martech and best practice campaign and communication design will see you make a difference at OFX.

What you do

• Plan, develop and execute personalised OFX client engagement marketing and service campaigns globally, ensuring the right customer receives the right message at the right time.
• Lead a small team of Email Specialists, you will lead in designing and managing the campaign roadmap and prioritisation and create a high performing team of executional specialists.
• Manage multiple business stakeholders, be highly organised and outcome focused.
• Translate requests from OFX stakeholders into campaign and communications requirements and designs.
• Leverage internal and external events to tactically engage the relevant clients to stimulate incremental revenue to OFX.
• Ensure high quality client engagement campaign execution and performance.
• Improve campaign engagement quality and deliver real business outcomes, creating reports, analysing results and recommend developments and optimisations, always looking at how we can scale campaign reach and performance.
• Leverage your experience in B2B marketing to optimise the performance of engagement campaign with Corporate clients
• Support email/SMS/App push message content within OFX’s suite of automated journeys.
• Collaborate with colleagues in Marketing, Product, Commercial, Legal, Operations, Compliance and external partners to enable engagement campaign execution at a very high level.
• Support the long-term OFX Engagement and B2B growth strategies.
• Develop strategic hypotheses and execute A/B testing to optimise campaign and communication effectiveness.
• Keep abreast of new engagement best practice and new capability to ensure OFX is taking advantage of opportunities to continue to improve our engagement program.