Description:
Company Description
Superloop is Australia's modern challenger telco and internet service provider that's unleashing the unlimited possibilities of the internet. Superloop is all about experience - we're not just a utility - with a promise to be super from the ground up. We're more tech than telco, and we deliver quality service across our consumer, business, and wholesale units.
Our can-do culture will excite and ignite our customers as we deploy game-changing solutions that solve customer pain points, backed by great customer service delivered by our highly enthused team of Superloopers, who are committed to making the internet experience super.
At Superloop, a key component to our success is through the strength of our Go-to-Market and marketing initiatives and the execution of these through our sales and marketing teams. To build on this momentum, we're searching for a highly qualified GTM Manager to work within the Business & Wholesale Go-To-Market team. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company objectives. The ideal candidate will have prior B2B experience with a wide range of marketing functions, including digital marketing, content marketing and content/lead generation programs. The candidate will also have experience in Product development/management and commercial propositions. The GTM Manager must be an organised multitasker able to handle many diverse projects at once and meet tight deadlines. In addition to the above the successful candidate will drive the Channel Program and will take ownership developing quarterly promotions.
Key Responsibilities
- Ensure all Go-To-Market program efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, packaging and positioning of products, and lead generation
- Lead GTM programs of work end to end ensure accuracy and efficient delivery to market
- Support the development of internal tools and processes, including streamlining lead processing, reporting and tracking capability
- Work with SME across the business to develop content (blogs, case studies etc) appropriate for the segment and on point with our brand
- Drive proposition development end-to-end including pricing, promotion & sales development
- Conduct research to analyse market trends, purchasing behaviour, and competitive landscape, and prepare reports by collecting, analysing, and summarising data
- Support the Head of Business & Wholesale Go-To-Market in evaluating and establishing the Go-To-Market plan and strategy by assembling and analysing sales forecasts, setting objectives, planning and organising promotional presentations, and updating calendars
- Prepare activity reports and metrics for measuring program success
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Help build a directory and inventory of sales support materials, ensuring all resources are current and accurate, and interface with the marketing team to coordinate the creation of new materials as needed
- Continually seek and research new sources of prospective customer data, and provide recommendations to the Head of Go-To-Market.
Qualifications and Experience
- Bachelor's degree in Marketing/Engineering and/or and MBA
- Strong skills in offer development and solution messaging
- Knowledge and prior experience working in the telecommunications/ energy/I.T industry
- Experience working within the B2B space across Sales, Product Development, Channel Management or Content Marketing
- Awareness of internet, voice and services for Small and Medium businesses
- Past work experience in a marketing, product, sales operations or strategic Go-To-Market role
- Knowledge of traditional and digital marketing, content marketing, and digital lead generation
- An in depth understanding of the Business and/or Wholesale segment
- Excellent writing, communication, and presentation skills
- Familiarity with Salesforce - customer relationship management (CRM) tool
- Experience working with budgets and forecasting.
Qualifications
Additional Information