Description:
Digital Marketing Lead — Challenge, Inspire and Grow with us at Miss Amara
We are looking for a passionate and driven Digital Marketing Lead to help us transform the way rugs are sold online! This is a full-time remote role.
About Us
We’re growing here at Miss Amara — fast. We’re reinventing the way that customers buys rugs online, innovating how people buy rugs through industry-first technology and a best-in-class customer experience. Since launching in 2014, Miss Amara has experienced rapid growth and is now regarded as one of the emerging e-commerce leaders in the APAC. We've received industry recognition for our innovation, customer-first mindset and growth trajectory, including:
- Ranked 150th in the Deloitte Fast 500 Tech Companies Asia-Pacific 2021
- Ranked 26th in the Financial Times (FT) Fastest Growing Tech Companies 2021
- Winner, Innovation Champion, National Retail Awards 2022
- Ranked 56th in the AFR Fast 100 2022
Our plan: To be the number one global retailer for rugs.
Miss Amara was founded with one mission - to create the best possible experience for people shopping for rugs online. Miss Amara is made up of a team that is (crazy) passionate about what they do, and strive to create a team culture that is vibrant, dynamic and supportive.
We are shaking up the homewares industry with innovative technology that removes the biggest pain points in buying a rug - offering free returns, free styling advice, and industry-first augmented and virtual reality, tools to ensure our customer selects the perfect rug. Our approach is a complete game changer for how customers shop for rugs.
We are building an all-star team to grow our business and be a place that our customers want to return to, time and time again.
The role
We are looking for a stellar team member. You’ll join our experienced Marketing team in shaping a strong team culture that you can be proud of.
As the Digital Marketing Lead, you'll spearhead our digital strategy, elevating our online presence. You will orchestrate all digital initiatives, leveraging your expertise in Google Ads, YouTube, ecommerce, and marketing analytics to drive campaign success and optimize ROI.
What you'll do:
- Plan and execute high impact marketing campaigns: This involves building the brand, highlighting seasonal ranges, and orchestrating successful sale events.
- Account manage and optimize marketing channels: Oversee various marketing channels and third-party technologies to mature programs and improve ROI.
- Support the Head of Marketing with business reporting: Assist in providing business reporting, weekly and monthly marketing reports, implementation tasks, and research to support strategic decision-making.
- SEO strategy development: Utilize great working knowledge of SEO strategy and tactics to build out and enhance the SEO program.
- Manage budgets and optimize spend: Responsible for effectively managing budgets, analyzing campaign performance, and optimizing spending on a daily and weekly basis.
The successful candidate
What You’ll Need to Have:
- At least 3 years experience in digital marketing for an e-commerce company, with focus on Google Ads.
- You LOVE digital marketing. We want someone who is passionate about what they do!
- You love a good challenge. You’re not afraid to try new things and get your hands dirty.
- Google Analytics (or similar marketing analytics tool), Shopify, Facebook Business Manager, Google Ads, and Google Search Console.
- You’re a great communicator. You can clearly articulate problems, solutions and ideas, both to your manager and to the wider team with ease.
- You love to learn. To deep dive on website health & analytics, improve our SEO, website content and ad copy.
Why should you join?
- Be part of a talented crew — you’ll be a part of a high-growth e-commerce business, with opportunity for career progression as Miss Amara expands into new markets.
- Work in unchartered territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors
- Join a truly global team - with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture!
If you’re ready to run with momentum and are inspired to join us on our journey to total world domination, we want to hear from you!