Senior Insights Manager - Fmcg & Category Strategy

Description:

Drive big strategic client accounts with major Retailers and FMCGs.

Shopper Insights Agency
This agency has the only benchmarking system in Australia that can give the big retailers a deep, systematic understanding of why their shoppers behave the way they do for any category, segment, brand.
It is a hugely powerful research tool that informs the category vision and strategic planning of the top 40+ big names in grocery and liquor with billion-dollar turnovers.
You’ll love this small, agile, independent agency, that punches well above its weight! Working with Buyers, Sales, Marketing and Category stakeholders to inform category strategy through a systematic analysis of shopper mindset, sentiment, and behaviour. Turning data into actionable strategies, challenges into opportunities, aspirations into realities!
The role of Senior Insights Manager
Senior Insights Manager play a vital role, safeguarding client retention and fuelling growth, by identifying and building new opportunities to support existing clients.

• Drive big strategic client accounts with major Retailers and FMCGs.
• Synthesise data, pull out critical insights and add top-level thinking to all deliverables
• Present influential presentations and workshops of impactful insights
• Develop your reputation as a specialist in the FMCG/Category Insights, advocating the Shopper.
• Support the SLT with thought leadership, marketing and representing the agency in industry
• Work closely with the Client Service Director, fostering collaboration, internal initiatives, and team growth.

Desired experience:

• Significant experience in FMCG/ Retail/ Shopper Insights & Category Strategy
• Exceptional client management skills – a track record of building deep, strategic relationships
• Able to talk confidently about category planning and strategy: range optimisation, innovation, planograms, pricing, promotions, shopper missions etc
• Agency experience prioritised, but clientside experience of interest.
• Comfortable with data: survey data, PoS data, loyalty, panel data etc.

People that work here love the very personal feel to the business and relationships with clients. It’s a high-quality environment. Brilliant from a networking point of view, to get to know all the important people in Grocery and Liquor. Serious growth opportunity working closely with the Client Service Director.
Flexible working (2 days in office) + Laptop + Phone Contribution + 8 extra personal development days + Competitive salary + bonus!
Interested? Please send your CV to glewis@resourcesgroup.com or call Gemma on 0452417265 for a confidential discussion about this role and related opportunities.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.