Description:
What's the role?
Reporting to the Senior Marketing Manager this role is responsible for driving proactive subscriber engagement across our customers lifecycle to achieve volume and revenue growth aspirations for our subscriptions business'. This includes effectively partnering with our Marketing, Editorial, Analytics and Operations teams to deliver a program of multi-channel and highly personalized customer communications.
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Leverage customer insights from Data Science, Insights, Experimentation; to inform consumer lifecycle contact strategies and deliver go-to-market plans to engage new and loyal subscribers.
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Actively design and implement experimentation roadmaps, from early test & learn phases to executing automated engagement campaigns.
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Partner with the wider consumer marketing team, editorial, technology, operations and content teams to identify retention gaps and drive data-driven engagement campaign responses across various channels.
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Stay informed about industry CRM best practice to inform consumer first engagement campaigns to drive innovation.
Who are you?
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Proven experience in lifecycle, email, CRM, or data driven marketing roles.
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Demonstrated experience and knowledge of strategic problem solving and frameworks
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Ability to develop and lead successful consumer strategies and contact plans.
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Excellent written and verbal communication skills
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Strong understanding of customer databases and/or complex data sets
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
What's next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category:
Consumer