Description:
Join us as our Retail Marketing Manager, Tweed City (12 Month MTC)- This role is an excellent opportunity to maximise brand awareness and drive visitation to Tweed City Shopping Centre, as you use customer-driven insights to develop and execute the Centre marketing strategy including strategic campaigns and activations from inception to completion and post-campaign analysis.
- A relaxed shopping destination, Tweed City is home to Big W, Kmart, Coles, and Woolworths. It’s a place for the local community and visiting tourists to connect, shop, socialise and be entertained.
- A diverse, hands-on marketing role where you will own all aspects of the retail marketing strategy including events, activations, digital marketing, and insights.
- We can offer this role for a period of 12 months.
- Develop, implement, and execute the annual marketing strategy leveraging National and Regional frameworks, with meaningful objectives, tactics and measurable KPI’s.
- Draw on research and data analytics, market insights, retailer & customer feedback to make appropriate recommendations to inform strategy and position Tweed City for optimal success and performance.
- Oversee the marketing budget ensuring the health of the promotional fund, allocation of budget aligned to strategy, active reforecasting, and sound budget management principles.
- Complete analysis and reporting of retail sales performance, including sourcing retailer feedback monthly, and understanding key industry and market trends to be able to speak confidently to retailers and stakeholders.
- Oversee the management of all marketing communications including digital and social channels in line with the centre’s digital strategy.
- Become a trusted and respected voice for Tweed City in interactions with Centre Owners, offering strategic insight and vision to drive customer & retailer centric outcomes.
- Work with retailers to ensure their support and participation in marketing campaigns and events.
- Build relationships with key community groups to drive best representation of the brand within the local community and deliver appropriate social sustainability programs.
- A relevant degree or tertiary equivalent qualification in Marketing
- At least 3-4 years industry experience in a marketing, brand, event activation or communications role.
- Experience in developing and implementing successful traditional and digital marketing campaigns.
- Incredible stakeholder management skills, with a proactive approach to building and fostering relationships and the ability to influence others.
25 Apr 2024;
from:
uworkin.com