Description:
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Customer 1 to 1 Marketing Specialist
- Fixed Term Contract to December 2024
- Location Flexible across Sydney, Melbourne, and Brisbane
- Execute programs to contribute to the growth of customers within Suncorp
- Opportunity to apply your in-depth understanding of analytics and marketing automation technology
About the role:
- Execute needs based 1:1 automated event and trigger-based marketing programs to grow customer lifetime value and revenue generation.
- Assist with defining and automating 1:1 marketing & personalised communication programs.
- Support Brand Marketing teams with 1:1 customer marketing programs.
- Assist with defining & automating 1:1 & personalised communications programs.
- Assist with developing new capabilities, MVPs and future needs for customer 1:1 marketing.
- Identify and integrate new sources of data to drive program insight and effectiveness.
Key Accountabilities:
- Execute 1:1 marketing to support brand, financial and customer objectives.
- Execute 1:1 marketing automated event and trigger-based marketing programs as required.
- Execute frameworks and processes for automated customer programs i.e. Outbound, Remarketing, as required.
- Execute programs to drive usage of loyalty programs and the app as requried
- Implement audience and trigger-based programs in collaboration with broader Customer Marketing.
- Identify and integrate new sources of data to drive program insight and effectiveness.
- Ongoing optimisation of 1:1 comms programs.
- Execute test and learn programs to drive marketing effectiveness existing campaigns and programs.
- Execute key retention strategies and the Outbound Channel
- Integration of Next Best Action and other key analytical models into programs
- Develop ongoing new strategic initiatives for the 1 to 1 Marketing programs.
- Maximise ROI of 1:1 comms programs.
- Lead the sharing of insights and experience to relevant workgroups on best practise customer lifecycle programs.
- Self-service within 3rd party marketing automation tool like Salesforce, Reponsys or Adobe in conjunction with 1:1 Enablement team
- Work collaboratively with Digital and wider Customer Marketing teams to deliver seamless customers experiences.
About You:
- Tertiary Degree in Business or Marketing Mandatory
- 3+ years marketing experience in a similar environment (either Client or Agency side) with a focus on direct marketing and/or customer marketing. Executing customer 1:1 marketing - eDM, OTM, DM etc
Key Capabilities:
- Direct marketing processes - including mail, OTM, eDM, SMS and content
- 1:1 automated event and trigger-based marketing programs including retention and loyalty programs
- Understanding of analytics and marketing automation technology
- Highly effective communication and consulting skills
- Strong relationship building skills
- A results driven outlook with proven ability to deliver
- Planning, organising and attention to detail
- Developed problem solving and analytical skills
- Enthusiasm for marketing data to identify opportunities & threats
- Exposure to ROI marketing management
- Ability to manage an allocated budget
- Skilled in co-ordinating with external parties
- Some HTML knowledge or experience
- Understanding marketing automation and tools like Salesforce, Responsys or Adobe
What we can offer you:
- Discounts and offers on a range of retail favourite stores as well as banking and insurance products.
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
About Suncorp Group:
We're proud to be a part of the Suncorp Group family alongside some of Australia's most trusted and diverse names in insurance. Together, we share a drive to make the complex simple and bring our customers peace of mind when it matters most - while helping to evolve and innovate the ways we can serve our community every day. That comes with all kinds of exciting opportunities for you to grow your own career. Whether you're guiding people through life's biggest moments or providing them with support in times they need it most, you'll be driven forward by our shared customer obsession and supported at every step of the journey.
10 Apr 2024;
from:
uworkin.com