Description:
General Information
Req # WD00063563 Career area: Marketing Country/Region: Australia State: New South Wales City: SYDNEY Date: Monday, April 8, 2024 Working time: Full-time Additional Locations :- Australia - New South Wales - Sydney
- Australia - New South Wales - SYDNEY
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
Role
- Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
- Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo’s presence in key industry events.
- Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
- Attend and participate in all MBR and provide marketing input and advice
- Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
- Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
- Plan and execute key events for customers in Enterprise and Education sector customers
- Drive demand for Services & Solutions across Enterprise and Education segments
- Lead all strategic projects roll out in ANZ including Think WW campaign
- Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective
Experience:
- 12+ years of experience in IT industry
- In-depth knowledge and experience in latest marketing trends (at least 5 years)
- 8+ years in digital and online marketing
- MS/Intel marketing development fund experience
- Work experience in PC/IT industry
- Work experience in international companies
- Existing Marketing Leader experienced in Commercial Marketing (B2B).
- Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies
Skill, Competency:
- Self-Starter/Entrepreneurial
- Basic knowledge and genuine interest on PC+ products
- Business level English skills
- MS Excel and PowerPoint
- High-level logical thinking, critical thinking
- Practical, flexible and result oriented mindset (no silo, no bureaucracy)
- Personal network with Marketing experts in IT industry
- Australia - New South Wales - Sydney
- Australia - New South Wales - SYDNEY
- Australia
- Australia - New South Wales