Description:
Tourism Marketing Manager
- 4+ years' experience in digital marketing - 10x points if your experience is within tourism/regional Victoria based companies
- The desire to work for a FOR GOOD company
- Hybrid role - Offices based in a Halls Gap - A driving licence and car is essential to get to our office!
- Up to $100K + super
- If you love nature and the outdoors - we're the team for you!!
- We encourage Aboriginal and Torres Straits Islander applications
For more role details or a more personalised application please email shannon.harrison@searchability.com.au
WHO WE ARE?
Nestled in the heart of Halls Gap, amidst the captivating landscapes our organisation embodies the essence of natural beauty and community spirit. With a backdrop of stunning mountain ranges and lush forests, we're dedicated to fostering a dynamic workplace rooted in innovation, collaboration, and a genuine appreciation for our surroundings.
Our goal is to harness the unique resources and cultural richness of the Grampians, Wimmera, and Mallee regions to create positive and sustainable impacts. We strive to be a driving force in promoting environmental stewardship, community development, and economic growth in our area. Through our work, we aim to preserve and celebrate the natural beauty and heritage of the region while also fostering innovation and progress. Ultimately, we are committed to contributing to the well-being and prosperity of both our local communities and the broader region.
WHAT YOU WILL BE DOING?
As our Marketing Manager, you will be the key player in driving all marketing strategies and promotions with intentions of multiplying new business sales, drive new product development and increase overall revenue to allow us to grow as a not-for-profit organisation, alongside, bringing more people to our breathtaking region.
Your day-to-day will be different everyday from the creation of in-depth marketing strategies to elevating the brand, ensuring consistent messaging and visual identity across all of our marketing channels. You will analyse our current marketing efforts and add your own twist to take it to the next level. We work with external agencies to ensure the highest standard of production when it comes to paid advertising and PR, so you will need to possess strong organic marketing skills as we handle all things social media, email marketing and basic SEO in-house!
You will work closely with our CEO(don't worry he comes from a background in marketing, so gets it!), local government members and our well educated board when it comes to forecasting, budgets and overall performance. We're such a hands-on team you will never be alone in any challenge! The team is full of forward thinkers and risk-takers, so we want someone who isn't afraid to try something that's not been done before!
YOU WILL NEED...
- 4+ years' experience in digital marketing
- A passion for the outdoors, nature and regional Victoria
- Strong organic understanding - Organic Social, eDMs, PR, Community management etc
- Previous experience strategising holistic marketing plans
- Experience in utilising external agencies for digital marketing and working collaboratively throughout the process
- Strong experience in branding
- To welcome the challenge of being a one person marketing team
- Strong communications skills - both written and verbal
- A reliable vehicle and the ability to commute to Halls Gap on a hybrid basi s
IT'S NICE TO HAVE...
- Experience working within regional Victoria or for regional businesses
- Experience within destination marketing, tourism marketing or travel marketing
- An understanding of different cultures and the history of Grampians, Wimmera and Mallee land
TO BE CONSIDERED…
For more info or a more personalised application please email shannon.harrison@searchability.com.au
By applying for this role you give express consent for us to process and submit (subject to required skills) your application to our client in injunction with this vacancy only.
Digital Marketing, Organic Social, eDMS, Community Management, Paid Search, Paid Social, PR