Description:
Who are we?Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.
As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first — one bowl at a time.
Today, we are proud to share we’ve served almost 30 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.
Currently, we are a team of 200+ pet-obsessed people, and we're continuing to grow. These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.
To date, we have raised over $60M in funding from venture capital investors and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.
Are you ready to shake things up and give pets the life they deserve? Come join our pack!
Our Mission
The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards — prioritising treating symptoms instead of addressing the root cause. That’s where we come in.
At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.
We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.
Our mission is to increase the lifespan of dogs and cats.
Requirements
Lyka is growing and we're looking for a hands-on marketer to join our pack! You could be working client-side or at an agency and will have experience in several marketing disciplines such as brand, events, PR and strategic partnerships.
In this role, you will have the opportunity to work on and lead a diverse range of projects including events, product GTM coordination and partnerships. The role works closely with Lyka’s in-house creative team as well as cross-functional teams such as R&D, Product and Partnerships. If you have a growth mindset, and love the implementation process, this role could be a great fit for you!
What will you do?
- Drive the implementation of the brand strategy, including liaising with internal teams and external agencies or stakeholders
- Identify and seek out unique PR opportunities, which may include writing press releases and gathering information from various areas of the business. This includes, but is not limited to, applying for relevant product, business and people awards
- Drive strategic partnerships with key opinion leaders
- Take ownership of discrete brand-related projects with support from our Senior Brand Marketing Manager and Head of Marketing
- Build Lyka’s brand activations and trade show strategy, including execution of the strategy and cross-functional project management of relevant projects
- Live and work in accordance with Lyka’s values and principles at the workplace
- Relevant tertiary qualifications
- 3+ years' experience in a broad hands-on marketing role, ideally within a direct-to-consumer start-up/scale-up or agency environment
- PR campaign experience.
- An understanding of brand measurement and analytics
- Basic budget management experience - experience managing costs and an understanding of the impact on the bottom line
- Project management experience.
- Strategic thinking, and an entrepreneurial approach toward seeking big ideas
- Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
- Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development
- Work for a sustainability focused company – we are an official B.Corp while also being Australia’s only non-negative and plastic-negative pet company. We’re always looking at ways for us to improve our sustainability practices to ensure we care for the health of our dogs, ourselves and our planet
- Be part of a diverse top talent team, coming from widely different backgrounds and geographies
- 12 weeks of paid parental leave for primary and secondary carers, a longside 2 weeks of miscarriage leave in the first twenty weeks. We also offer 18 paid weeks to both primary and secondary carers if you have been at Lyka for over two years
- Wellbeing assistance & tools to take care of your mental and physical wellbeing so you can do your best work
- Flexible hybrid working: we aim to be in the office 3 days a week to get our best work done with our colleagues and furry friends. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne
- Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!
Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
31 Mar 2024;
from:
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