Director, Marketing & Communications

Description:

The Opportunity

Are you ready to lead a dynamic team of Communications & Marketing professionals in shaping the future of one of Australia's leading brands? This role offers the opportunity to work closely with senior leadership, drive impactful initiatives, and make a meaningful contribution to our organisation's success.

WSP Australia is seeking a visionary Director of Communications & Marketing to join our team. Reporting directly to the Australian Leadership Team, you will play a crucial role in driving brand awareness, equity, and engagement while supporting our growth, market share, and profitability objectives.

What You’ll Do

• Develop and implement comprehensive brand strategies aligned with our global brand framework.
• Utilize client feedback, market insights, and projections to drive brand advancement and business growth.
• Manage the annual budget for marketing and communications activities, ensuring efficient allocation of resources.
• Define and monitor KPIs, evaluate team performance, and analyse campaign data to optimise marketing strategies.
• Collaborate with global counterparts to implement international initiatives within the Australian market.
• Oversee media relations and crisis communications, safeguarding the reputation of the WSP brand.
• Lead and inspire a team of approximately 30 Communications & Marketing professionals, fostering a culture of creativity and excellence.
• Collaborate with the Australian Leadership Team and key stakeholders to develop and execute strategic initiatives aimed at enhancing WSP's brand awareness and desirability.
• Implement internal storytelling strategies to strengthen employee experience and engagement, driving a sense of pride and belonging within the organisation.
• Develop and execute external strategies to build our brand presence, support growth objectives, and increase market share.
• Identify and deliver brand awareness opportunities, including speaking engagements and thought leadership initiatives.
• Serve as the voice of key stakeholders, ensuring alignment between long-term brand health and short-term commercial opportunities.
• Proactively shape our region's audience, narrative, and channel mix to maximise impact and engagement.
• Drive an insight and data-led approach to marketing strategies, prioritizing audience needs and preferences.
• Lead the integration of owned, earned, shared, and paid channels to amplify our brand presence and stakeholder engagement.
  
  

About You

Qualifications (Minimum and Desirable):

• Tertiary qualifications in Marketing, Communications, or Business
  
  

Experience, Skills, And Organisational Knowledge

• Typically, 15+ years of experience in a professional services context, with multiple sectors and service lines
• Strong professional communications and marketing skills and experience
• Experience with media relations and crisis communications
• Demonstrated ability to partner and collaborate with internal stakeholders to implement strategic initiatives
  
  

Personal Attributes

• Advanced stakeholder management and influencing skills
• Adaptability to changing priorities and ability to manage competing deadlines
• Excellent communication skills, both written and verbal
• Strong project management skills
  
  

About WSP

WSP is one of the world's leading engineering professional services firms, bringing together approximately 6,000 talented people across 15 offices in Australia. We are technical experts who design and provide strategic advice on sustainable solutions and engineer Future ReadyTM projects that will help societies grow for lifetimes to come.

At WSP, we want you to embrace your curiosity and work in a culture that celebrates different perspectives. With access to global scale and reach, you’ll connect with the brightest minds in the field to make the best work of your life.

We want here to be a place where you’ll always find new ways to grow – where you’ll design your path and do what truly matters to you.

We believe that in imagining a better future for us all, you’ll imagine a better future for you.

To find out more about our commitment to the health and well-being of our people, and the programs we’ve designed to help you thrive click here: WSP Benefits.

Think this could be the opportunity for you? Apply now to begin your journey with WSP.

Imagine a better future for us all – and a better future for you.

WSP. With us, you can.