Consumer Business Insights Analyst

Description:

McDonald’s Australia Limited (MAL) is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we are a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner, working with us means taking pride and having fun along the way, while growing and developing your career in a dynamic and supportive environment. Not only do we offer flexible working arrangements and an attractive staff discount; but we provide an opportunity to work alongside other passionate and talented people every single day.

Could you be our next Consumer Business Insights Analyst?

This is an opportunity to be part of one of the world’s favourite consumer brands and help bring millions of Macca’s customers voice to life. This position is for someone seeking an Insights role where your findings drive impact. What can you expect on a day-to-day basis?

• Partnering and advising subject matter experts from around the Macca’s business.
• Advocating for the customer and helping shape strategic direction of key platforms.
• Owning continuous tracking tools, including market share, communications, brand and experience tracking.
• Work closely with our trusted research suppliers ensuring we are working well as a collective.
• Championing the customer voice in various forums to ensure we are staying customer centric.
• Coaching and collaborating with other teams on how to use consumer data to improve decision making.
• Crafting compelling narratives using a combination of qualitative and quantitative data.
• Translating data into clear, concise, and impactful insights.
• Leading projects end to end, maximizing insight from our investment.
• Being a trusted strategic business partner, helping stakeholders navigate the complexity of consumer data.
• Owning relationships with our agency partners to ensure we are delivering best in class projects.

Your keys to success:

• Has 3-4 years’ experience in Market Research / Consumer insights (either agency or internal).
• Advanced understanding and application of quantitative and qualitative research methodologies.
• Ability to join the dots between multiple sources of information to help inform the bigger picture.
• Quantitative expertise to find the story from raw data and present it in a compelling way.
• Quantitative technical skills Excel, SPSS, Tableau Q (or similar software’s).
• Excellent data visualization skills and an eye for detail.
• Business acumen and the ability to communicate across stakeholders.
• Strong skills in project management.

The Maccas Difference

• A state-of-the-art on-site gym at our Thornleigh office
• Immerse yourself in a lively and vibrant culture enriched with local events
• Embrace a highly flexible work environment that suits your lifestyle
• Ignite your professional growth with continuous development opportunities that align with your career aspirations and passions

As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, ethnicities, cultures, and experiences. We strive to make every moment through the recruitment process a feel-good moment for everyone. Let us know if we can provide any reasonable accommodations to enable you to participate in the job application and interview process, if you'd like to note your pronouns or have suggestions for how we can improve in this space.