Description:
Key Responsibilities:
SOCIAL MEDIA & CONTENT:
- Drive creative content plan across channels targeting key customer groups.
- Collaborate with digital team for cohesive paid and native plans.
- Manage content review with PR & Communications coordinator.
- Develop and execute social media strategy, ensuring brand alignment.
- Curate engaging content, monitor emerging social channels, and report statistics.
MARKETING & EVENTS:
- Develop and achieve budget targets, manage invoices and payments.
- Implement seasonal content strategy and maintain Marketing calendar.
- Execute marketing campaigns and brand partnerships.
- Plan and execute consumer activation's and evaluate campaign success.
PR & MEDIA:
- Write media releases, execute new store opening campaigns.
- Promote seasonal marketing literature to media.
- Analyze campaign success, maintain media relationships.
- Coordinate merchandise packs, oversee stock control, manage customer queries.
AGENCY MANAGEMENT:
- Establish and manage relationships with PR and content agencies.
- Review and monitor agency output, update service contracts as needed.
CENTRE PARTNERSHIPS:
- Oversee Centre marketing activities and promote store openings.
- Communicate with Centre management teams, coordinate marketing material.
Requirements:
Successful Candidate:
- 5 years + experience in Marketing, Retail experience is essential.
- Strong stakeholder management skills, working with agencies, senior stakeholders, media etc
- Previous experience managing direct reports is essential.
- Strong digital skill set, across social media, paid ads, SEM/SEO, website and email marketing.
- Excellent attention to detail and project management skills.
Conditions:
This is an excellent opportunity to work for an exciting brand in the skincare and hair care space, offering an 8-12 week contract that will be exciting and fast paced-paced.
13 Mar 2024;
from:
michaelpage.com.au