Description:
The key responsibilities include but are not limited to:
* Work closely with the Digital Lead to develop and execute the evolving digital marketing strategy across all brands.
* Oversee website optimisation and development processes, ensuring smooth coordination with developers for front-end design updates and improvements to user experience (UX/UI).
* Assist the Digital Lead in on boarding new digital suppliers and systems, prioritising top-tier solutions for social media and email marketing tailored to our franchisees.
* Cultivate and nurture strong relationships with digital suppliers, acting as the main point of contact for inquiries, support, and issue escalation.
* Offer digital marketing training, guidance, and assistance to our franchisee network.
* Conduct regular audits and provide actionable SEO insights and recommendations to content teams, aiming to boost visibility, rankings, and organic traffic.
* Perform routine technical SEO audits, resolving issues and capitalising on opportunities.
* Utilise web analytics tools to monitor and analyse website traffic, user engagement, and lead generation metrics.
* Produce regular reports on website performance and key metrics, extracting trends and insights to inform decision-making and optimisation strategies.
Requirements:
The ideal candidate will possess:
- A Bachelor's degree in marketing or a related field.
- At least two years of experience in digital marketing.
- Proficiency in analytical skills and a comprehensive understanding of GA4.
- Excellent communication, relationship-building, organisational, and interpersonal abilities.
- Outstanding stakeholder management skills, capable of collaborating across diverse teams and brands.
- Self-motivated with the capability to work independently.
- Strong multitasking skills, capable of handling multiple projects simultaneously and meeting strict deadlines.
- Exceptional attention to detail.
- Previous experience in real estate would be advantageous.
Conditions:
- Career development opportunities
- Multiple brand experience
- Collaborative environment
- Flexible working
- North Shore location
- Competitive salary